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AI Marketing Nexus

AI Marketing Nexus was a forward-thinking event focused on exploring how artificial intelligence is transforming modern marketing strategies. Participants learned about AI-driven tools, automation, data insights, and creative campaigns while engaging in discussions, activities, and collaborative learning around the future of digital marketing.

AI transforming modern marketing strategies today

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partners & collaborators

CATALYZE by Zuntra is an initiative that empowers students and innovators through events, workshops, and collaborative experiences focused on building practical skills across technology, creativity, entrepreneurship, and digital innovation.

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Agenda
27th December 2025
Saturday 9:30am- 01:00pm

09:00 a. m.

Registration
 

10:00 a. m.

Welcome Address
Introduction to Design-PAC 2.0 and event objectives.

10: 10 a. m.

Industry-Oriented Approaches in UI/UX Design

11:20 a. m.

Building and Strengthening the UI/UX Design Community

12:30 p. m.

Design Challenge Activity

Speakers

Industry professionals and digital marketing experts shared insights on the impact of artificial intelligence in marketing, automation tools, and data-driven decision making. Their sessions inspired participants to explore innovative marketing strategies and understand how AI can enhance creativity, efficiency, and customer engagement.

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Anuradha Viswanathan

Digital learning leader in AI-driven education solutions

Describe the team member here. Write a brief description of their role and responsibilities, or a short bio with a background summary.

Alex Smith

Position / Role

Describe the team member here. Write a brief description of their role and responsibilities, or a short bio with a background summary.

Creative Design Learning Experience

Ai & Hr/marketing

HACKATHON

Insights

Participants explored how artificial intelligence supports marketing strategies through automation, predictive analytics, and personalized customer experiences in modern digital campaigns.

Tools

Sessions introduced participants to AI-powered marketing tools that help optimize campaigns, analyze consumer behavior, and improve marketing efficiency.

Strategy

Attendees learned how AI can support smarter marketing decisions, enabling businesses to create targeted campaigns and enhance customer engagement.

AI Marketing Nexus

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Team Collaboration Meeting

AI Insights

Marketing Tools

Data Strategy

Automation Learning

Campaign Innovation

Team Collaboration Meeting

ORGANIZERS

Event Chairs

AI Marketing Nexus was organized by Zuntra under its CATALYZE initiative for students.

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JANANI C S

Executive HR Manager

Business-Focused HR Strategy & Talent Optimization Leader

  • Linkedin
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VARSHA SARAVANAN

Executive Program Manager

Outcome-Driven Marketing Program Strategist

  • Linkedin
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MITHUN L

AI Agent and Automation Lead

AI-Driven Data Intelligence Strategy Architect

  • Linkedin
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SWETHA S
Legal and HR Associate

Turning Legal clauses into Collaboratrive Teams

  • Linkedin
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VARSHAA R
HR Associate

Making great plans happen effortlessly

  • Linkedin
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KUMUDAPRIYA V
Operations and Finance Associate

Finance & HR Ninja balancing money, people, and execution.

  • Linkedin
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MAGESHWARI M
HR Associate

Built for Balance - Budgets and Behaviour

  • Linkedin
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HEMADHARSHINI A
HR Associate

Managing Talent, Timing and everything in between

  • Linkedin
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SIRISHA S
Social Media Marketing Associate

Mixing trends with a twist.

  • Linkedin

Previous Hackathon Collaborations

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Vellore Institute of Technology, Chennai

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St Joseph’s Institute of Technology, Chennai

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SRM University Vadapalani City Campus

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KCG College of Technology, Chennai

Skills Developed Through Marketing Innovation

What You’ll Gain:

  • Understanding AI marketing tools

  • Data-driven campaign insights

  • Practical digital marketing exposure

  • Collaboration with marketing enthusiasts

  • Industry expert knowledge sharing

Key Moments

AI

Automation

Strategy

Learning

Marketing

Analytics

Innovation

Collaboration

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